Purchase for a Purpose

Special Collaboration
We’re so excited to share our new collaboration with Annie Lane 🤍
This beautiful children’s accessory brand is giving back in a big way — 50% of every purchase will support The Green House Retreat when you use code GREENHOUSE at checkout. They even made a special Be Yourself Bracelet Pack!
Stock up on birthday gifts, holiday presents, party favors, or something sweet for your own kids. It’s the easiest way to shop with purpose and help us support grieving families at the same time.
Thank you for always showing up for this mission. 💚
Shop more WBYC Merchandise
Our new WBYC merchandise is here! We’ve created a few simple, meaningful designs that raise awareness for our mission to support grieving families — and help keep William’s spirit of kindness and authenticity alive.
We’ve partnered with Bonfire to make ordering easy. Simply choose your favorite styles, place your order, and Bonfire will handle production and shipping straight to your door.
These pieces make thoughtful gifts — and every purchase helps sustain our programs for grieving families.
Visit our Bonfire Store to shop the collection.
Wear your support proudly, and don’t forget to tag us on Instagram when your order arrives!

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